Ford Bold Moves is a video documentary series that takes you inside Ford Motor Company as it attempts one of the largest corporate turnarounds in history. With candid interviews from Ford executives, employees, industry experts and even Ford detractors, Bold Moves approaches each segment from every angle and keeps asking the question: Will Ford succeed?
On the Bold Moves website, viewers can see at least one new, three to five minute video installment each week that will take them inside places the public has never seen before, including Ford executive offices, design studios and assembly plants. In addition to the video, the Bold Moves website will include background information on topics covered over the course of the series, point-counterpoint editorials, biographical information on individuals and an area for public "e-conversations" around each topic.
Throughout the year, visitors will be able to view previous episodes and commentary to see where issues began and how they play out over time.
The documentary series is being produced by JWT Detroit and JWT New York, and directed by Radical Media Inc., a New York-based production company whose credits include many acclaimed documentaries, TV programming, feature films and an Academy Award for a previous documentary. Taping began in April 2006 and will continue through the end of 2006.
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