social judgment

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Quick Summary


There are five principles of Social Judgment Theory.


•Principle 1. We have categories of judgment by which we evaluate persuasive positions.

•Principle 2. When we receive persuasive information, we locate it on our categories of judgment.

•Principle 3. Our level of “ego-involvement” affects the size of our latitudes.

•Principle 4. We tend to distort incoming information to fit our categories of judgment.

•Principle 5. Small to moderate discrepancies between our anchor positions and the one advocated will cause us to change; large discrepancies will not.