Fed ex en sorry zeggen

Virale you tube met bezorger die pak over de hek flikkert Bart MartensGeen reacties Veel bedrijven willen “iets” doen met social media. Een viral video wordt vaak als het ultiem haalbare gezien, maar er is geen enkel recept dat succes garandeert. Maar zou je als bedrijf altijd blij moeten zijn met enorm veel “earned media”? De afgelopen week verscheen er een video op internet van een FedEx bezorger die een computer monitor over het hek gooit bij het afleveradres. De video is inmiddels al meer dan 4 miljoen keer bekeken. De reactie van de ontvanger van het pakketje: “Here is a video of my monitor being “delivered”. The sad part is that I was home at the time with the front door wide open. All he would have had to do was ring the bell on the gate. Now I have to return my monitor since it is broken.” Veel traditionele bedrijven zouden na lange tijd met een pers artikel komen waardoor de schade aan hun reputatie alleen maar groter wordt. FedEx snapt hoe social media werkt en reageert snel via een blogpost en een youtube film waarin ze erkennen wat er is gebeurd dat het bedrijf zich hiervan distantieert. Lees verder… Categories: Social MediaTags: FedEx, PR, Social Media, Youtube Reactie fedexhier

stealth marketing

problemen met undercover marketing?

privacy en Europa

Artikel in Frankwatching over privacy

fawlty towers

hier een link naar youtube met heleaflevering over class, op het eind uitbarsting Basil

language priming en self

Language and Self-Construal Priming A Replication and Extension in a Hong Kong Sample Markus Kemmelmeier University of Nevada, markusk@unr.edu Belinda Yan-Ming Cheng University of Michigan Abstract Previous research has argued that language serves as a cognitive cue to reinforce culturally normative self-construals. We hypothesize that language-priming effects would be stronger for women than men and that they would primarily occur for self-construals that are not already latently salient in the respondents’ culture. Also, in contrast to earlier research on language priming of self-construals, we rely on Singelis’s independent and interdependent self-construal scales as closed-ended dependent measures. Using a bilingual sample from Hong Kong (n = 126), we experimentally varied questionnaire language (English vs. Chinese) and found support for all our predictions. The discussion focuses on cue strength as moderator of language-priming effects.

filmpje over patronen

vimeo, filmpjes over patronen m ooi gemaakt

Language and Self

Hier een link naar een recent artikel over zelfde onderzoek als Huib en ik. Language and the Bicultural Self Michael Ross University of Waterloo, mross@uwaterloo.ca W. Q. Elaine Xun University of Waterloo Anne E. Wilson Wilfrid Laurier University Abstract In a study of bicultural individuals’ self-perceptions, Chinese-born students were randomly assigned to participate in either Chinese or English. Serving as controls, Canadian-born participants of either European or Chinese descent participated in English. The effects of the language manipulation paralleled findings in previous studies comparing East Asians to North Americans. Participants responding in Chinese reported more collective self-statements in open-ended self-descriptions, lower self-esteem on the Rosenberg scale, and more agreement with Chinese cultural views than did the remaining groups. In their self-descriptions, participants writing in Chinese provided similar numbers of favorable and unfavorable self-statements. The other groups reported more favorable self-statements. Participants reporting in Chinese indicated similar levels of positive and negative mood. The remaining groups reported more positive mood. The results suggest that East-Asian and Western identities may be stored in separate knowledge structures in bicultural individuals, with each structure activated by its associated language

Sapir-Whorf bewijzen

Leonard Carmichael and his colleagues demonstrated that subjects had different systematic distortions in their recall of ambiguous line drawings depending upon which verbal label they were given (e.g. dumbbells or eyeglasses). Experiments on eyewitness testimony by Elizabeth Loftus and others showed that by varying the verb (e.g. crashed or hit) one can manipulate the estimated speed of the traveling car given by the subjects.

Chandler over Sapir-Whorf

Chandler heeft een blog over Vertalen en Sapir-Whorf

polly anna

En hier de movie, disney 1960

polly anna

Hier een youtube filmpje over het principe, maar er wordt verwezen naar een film, zelfs een oskarwinnende.

polariteit

Blijkt uit literatuur dat - rozin al iets zegt over de kracht van extreme polariteit (in onze richting) - dat Peeters en Czapinski er iets over zeggen (zie artikel) - dat Czapinski zelfs in 1982 zegt dat als je gematigd positief bent, de negativiteitsbias omkeert, dan is positief krachtiger dan negatief! Positive–negative asymmetry at group and individual level: Further evidence and a new interpretation. Czapiński, Janusz Polish Psychological Bulletin, Vol 13(2), 1982, 153-158. Abstract Compared manifestations of positive–negative asymmetry in responses of small formal groups (undergraduate classes) and individuals. They were found to be essentially similar. Groups more strongly rejected their negative members than they accepted the positive ones, whereas the number of rejected members and all negative choices were smaller than the number of accepted members and all positive choices. On the individual level, it was found that among significantly polarized evaluations, negative ones had more importance than positive ones, while for slightly polarized evaluations the reverse was true. A new interpretation is proposed for the positive–negative asymmetry phenomenon, based on the assumption of negative events having more importance than positive, and on the hypothesis of the asymmetric influence of adaptive responses on evaluative responses of different valency. (20 ref) (PsycINFO Database Record (c) 2012 APA, all rights reserved)

Anky Mega

Anky is megagelukkig met haar bronzen medaille